Source: Think Marketing
The social media giant, Facebook, has continuously been at the forefront of the Ramadan communications and festivities. Facebook, and its subsidiary Instagram, have been used by Muslims and celebrating online users as one of the main ways to keep in touch with people.
A recent report issued by Facebook points that there are more than 240 million Facebook users that celebrate the holy month, 86% of them are within the Middle East and North Africa region (MENA). While Instagram also enjoys an increase of popularity, the main social media platform being used is Facebook.
There is an annual increase every year during Ramadan in the average usage of Facebook; on a normal day, there are over 1.90 million hours spent on Facebook, however, during the holy month there is a 5% increase in daily usage of time per session spent on the platform.
During the night, usage increases by 200% between 2:00 AM and 5:00 AM, making 3:00 AM the peak time to reach to targeted audiences.
The MENA region is the world’s fastest growing video market, and Ramadan increases the demand for video. There is also an 85% increase in Facebook mentions for watching TV globally, compared to the rest of the year.
There are over 100 million hours of video being watched on Facebook every day, and numbers increase during the holy month. This makes it the best time to create and spread video content, from trailers of Ramadan series to fun recipes.
Facebook users also most likely to post 2.1x more photos than the usual status update during this time. Mobile usage of the platform increases as well, making it vital for marketers to ensure content and ads are currently working for mobile applications.
While Facebook holds the trophy for being the main platform users use to communicate and discuss what they are doing as well as a place of decision making, Instagram holds a stronger standing as the platform that inspires during the holy month. It has become known as the platform to go to for to be inspired and get creative with.
For further information on Ramadan insight see full report from Facebook here: https://www.facebook.com/business/a/ramadan-insights-2017